The digital signage market is growing at a very fast rate and companies in different industries are using dynamic displays as a way of advertising, information dissemination and customer interaction. To entrepreneurs and IT firms who want to get into this trend, reselling digital signage or white-label digital signage will be a lucrative business.
Who is a Digital Signage Reseller?A digital signage reseller is an organization that collaborates with a software vendor to sell pre-packaged digital signage products to the end-users. Resellers do not create their own platform, they instead use an existing system, tailor it to the clients and make money by selling and charging a regular fee on service.
Advantages of Digital Signage Reseller
1. Low Startup Costs – No in house software development required; just rebrand and resell.
2. Fast Market Penetration -Use an already existing platform with tested capabilities.
3. Recurring Revenue- Generate revenues as a subscription, support, and content management services.
4. Scalability- Serve various industries, including retail and hospitality, education and cooperation.
What is White-Label Digital Signage?The white label digital signage gives the companies the ability to rebrand a third-party software product and market it as their own. The reseller is concerned with sales, branding, and customer relationship, whereas the provider does development, updates, and backend support.
White-Label Solutions Benefits•
Brand Control - personalize the software with your logo, colors and branding.•
No Technical Overhead - Do not go through the technicalities of software development and maintenance.•
Accelerated Deployment – Get to market fast with a ready to use, market ready solution.• Increased Profit Margins - Provide high quality services under your brand name without incurring a lot of R&D expenses.
The Way to be a Digital Signage Reseller
1. Select the Right Provider- select a company that provides digital signage that is reseller friendly, with powerful functionality, and a solid support team
.2. Find Your Niche - Choose your target industries (e.g. restaurants, healthcare, retail) to customize your marketing.
3. Value-Added Services Offerings- Add value by offering content creation, installation and maintenance.
4. Employ the use of Marketing Strategies - Take advantage of SEO, social media, and case studies to draw prospective clients.
ConclusionA good option to get into the lucrative digital signage market is to become a reseller of digital signage or a white-label provider and provide a ready-made solution to your customers. Businesses can grow fast, earn recurring revenues and become industry leaders by collaborating with a trusted provider.Digital signage reselling is the model of a profitable tech business that has a low overhead and high growth potential in case you are in search of such a business. Begin the search for partnerships now and open new sources of revenue in the digital display market!